PHASE II: Launch

When your home is ready to launch the first thing we’ll do is enter it into our website and proprietary listing system (the KWLS) for immediate syndication and exposure to 300+ online media and advertising outlets with local, national, and international audiences. This will get us thousands of views and promote your listing to the entire Real Estate Board of New York brokerage community, inviting over 200 firms and 10,000 brokers to participate in the sale of your home.  It will also promote your listing throughout the Keller Williams network of 80,000 brokers worldwide, with particular focus on key markets tying back to New York.  Your apartment will be handed over to an email marketing team that will promote the listing by email to our broad database of brokers & customers.  It will also be promoted on high-traffic social media platforms.

Still not convinced the Keller Williams Listing System is the best? According to compete.com, one of the leading online consumer behavior insight companies, Keller Williams web traffic on kw.com is more than four times greater than that of established and nationally recognized Manhattan real estate websites. This includes corcoran.com, prudentialeliman.com, halstead.com and citi-habitats.com.

Not only that, real estate has become hyper-local and home buyers are increasingly looking for agents that specialize in a neighborhood or building. Over the last couple years we have built numerous niche sites including UpperEastSide-apartments.com to help my sellers capitalize on these searches on Google.   When you list with us your home goes on our homepage.

By utilizing our national and niche platform we are able to provide unsurpassed exposure to our listings and get your home in front of more buyers.

With enough promotion we’ll hold a general broker open house preview to the general brokerage community. We’ll also schedule and advertise the initial public open house during this.  Both of us will personally contact buyers and customers who have expressed prior interest in this type of home and neighborhood from our websites, and calls to notify them of the open house.  We’ll also promote your home via direct mail including letters and postcards to the building and broader target market in the neighborhood, major area corporations, as well as to our network of national companies that assist in corporate relocations.

Learn More – Phase III: Ongoing efforts to sell >

<Back – Phase I: Curating your property 

on April 14 | by